Brand Guidelines

Cyphir

Serverless encrypted messaging. A brand built on warmth and trust — because privacy doesn't have to feel cold.

The Carrot Mark

A carrot — unexpected, bold, memorable. In a sea of locks, shields, and dark icons, Cyphir stands out with warmth. The carrot represents something organic, natural, rooted — your messages grow between people, not on servers.

Primary
Dark
Light

Logotype

The Cyphir wordmark uses Inter Black with tight tracking. Always rendered in the gradient or white — never in gray or muted tones.

Cyphir
On dark
Cyphir
On light
Cyphir
On brand
Cyphir
On deep

Amber & Orange

Inspired by Firebase's warm palette — amber for highlights and interactive elements, deep orange for primary actions and gradients. Warmth conveys trust and approachability in a privacy-focused app.

Primary

Amber
#FFCA28
Orange
#FF8F00
Deep Orange
#F57C00
Dark Orange
#E65100

Neutral (Dark Mode)

Background
#0C0B0A
Surface
#161412
Surface 2
#1E1B18
Surface 3
#262220

Semantic

Online / Success
#4CAF50
Error / Destructive
#EF5350
Read / Info
#42A5F5
Encrypted / P2P
#AB47BC

Inter — Clean and Neutral

Inter is designed for screens. Tall x-height, clear letterforms, excellent at small sizes — perfect for message bubbles and UI elements.

Display
Inter Black / 32px / -0.03em
Cyphir
Heading
Inter Bold / 20px / -0.02em
Your messages, your devices
Body
Inter Regular / 15px / 1.5
Messages are encrypted end-to-end. They live on your phone, never on a server.
Caption
Inter Medium / 12px / 0.02em
2 min ago · Delivered

Chat Experience

WhatsApp-familiar layout with Cyphir's warm color language. Dark mode default — amber and orange bring life to the dark interface.

Cyphir
S
Sarah 2m
Are we still meeting tomorrow?
1
K
Khalid 1h
Check this out
A
Ahmed 3h
Thanks for the invite!
N
Nora Yesterday
See you there
S
Sarah
online
Hey, are you free tonight?
8:42 PM
Yeah! What's the plan?
8:43 PM
Are we still meeting tomorrow?
8:45 PM
Definitely. Same place?
8:45 PM
Perfect, see you at 7
8:46 PM
Message...

How Cyphir Speaks

Privacy apps tend to sound paranoid and technical. Cyphir is different — warm, clear, confident. We make encryption feel natural, not scary.

🌱

Warm

Friendly, approachable. Privacy is a right, not a threat to worry about.

🎯

Clear

No jargon. "Your messages stay on your phone" not "AES-256 encryption."

💪

Confident

We don't apologize for privacy. We state facts simply and move on.

Do say

  • "Your messages live on your phone, not our servers."
  • "Share your QR code. That's it — you're connected."
  • "No phone number needed. Pick a username."
  • "Messages delete from our relay the moment you receive them."

Don't say

  • "Military-grade encryption protects your data."
  • "Surveillance-proof messaging platform."
  • "We leverage X25519 ECDH key exchange with AES-256-GCM."
  • "Big tech can't spy on you anymore."

Brand Guidelines

Do

  • Use the gradient wordmark on dark backgrounds
  • Maintain minimum padding around the icon (1/4 icon width)
  • Use the amber → orange gradient for primary CTAs
  • Default to dark mode in all marketing materials
  • Pair with Inter font only

Don't

  • Stretch, rotate, or add effects to the icon
  • Use the wordmark in gray or muted tones
  • Place the amber gradient on light/white backgrounds
  • Mix with other fonts in the logo
  • Add borders or outlines to the carrot mark

Brand DNA

Name Cyphir
Tagline Chat without servers
Icon Carrot on amber-orange gradient
Primary Colors Amber #FFCA28 → Orange #FF8F00
Font Inter (Black for display, Regular for body)
Mode Dark mode default
Tone Warm, clear, confident
Personality Privacy that feels like sunshine, not shadows